Anytime fitness hero rate12/31/2023 ![]() ![]() This gives us the confidence to open up the platform to more and more people.” Identifying Best Practices Haley explains: “You can assign different roles to different people, so no one accidentally oversteps their authority. “And we’ll continue to grow what franchisees have access to.” Controlling PermissionsĬollaboration between Haley’s team and Crunch Fitness franchise holders wouldn’t be possible without HubSpot’s sophisticated permissions controls. “We plan to roll out a few new modules or templates every quarter,” says Haley. Haley has plans to collaborate even more with franchises on the shared platform. Each team can create and edit right on the page, shortening the process to one to two days. With HubSpot, emails are created in a module that’s accessible to both groups. Haley’s team would create the email, the local club would review it and request changes, and Haley’s team would edit and proofread. ![]() Undertaking these new initiatives would have been even more challenging if Crunch Fitness wasn’t already achieving efficiencies with HubSpot’s all-in-one CRM platform.įor example, it used to take Haley’s team five to seven days to create an email in consultation with a local club. List segmentation also makes it possible for Haley and her team to communicate regional health guidelines and capacity restrictions at the club level. “We created a table to manage government information, and a landing page to provide member updates,” says Haley. Members want to know if their local Crunch Fitness club is open, what safety measures are in place, and what they need to do to attend a class.įortunately, HubSpot CRM simplifies the task of updating and communicating local rules and requirements. Keeping up with the latest health restrictions - and communicating local requirements to members - is also essential. “They’re widely opened and read, so it’s become a great way to widen the reach of our promotions beyond typical ‘join now’ messaging.” Communicating Local COVID-19 Updates “We’ve started to put location-specific offers into these newsletters,” says Haley. ![]() “It was an important signal to us that we could not only survive this situation but thrive.”Ĭrunch Fitness continues to build on the success of the Gym Shorts newsletter today. “We were able to add new subscribers to our list during this challenging time,” says Haley. The newsletter was an immediate hit, garnering high open rates and increasing new signups. “We used our newsletter to push out joyful content to inspire and motivate members to keep moving their bodies when stuck at home.” “Those early days of the pandemic were a frightening time,” says Haley. Haley and her team started by launching Gym Shorts, a bi-weekly newsletter designed to keep the Crunch Fitness community strong and engaged. The HubSpot CRM platform is supporting these initiatives in the following key ways: Sustaining Community Online Haley and her team are undertaking many new initiatives to inspire members and keep them engaged as the pandemic continues. Engaging Members When Fitness Clubs Are Closed So when COVID-19 closed Crunch Fitness clubs around the world in the spring of 2020 - forcing them to pivot to strictly online methods of marketing and community building - Crunch Fitness already had the sales, marketing, and content management platform they needed to do it. But we were very limited in what we could do.”Ĭonsequently, Crunch Fitness implemented HubSpot Marketing Hub Enterprise, Sales Hub Professional, and CMS Professional to get sales, marketing, and content management onto one platform that it could open up to franchise holders. “They wanted to see email performance and analyze contacts. “Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing,” says Haley Irwin, Marketing Technology Manager at Crunch Fitness. Franchisees wanted more sales and marketing support than Crunch Fitness could provide with its existing tools. These problems came to a head when Crunch Fitness started franchising in 2010, adding 116 clubs in just three years. Its website was prone to crashing and difficult to update with current information. Unfortunately, the company’s sales and marketing tools couldn’t keep pace with this growth. As a result, Crunch Fitness grew from a small basement studio to over 300 locations. Members love Crunch Fitness trainers and their “no judgments” attitude, and they spread the word to their friends. Pre-pandemic, Crunch Fitness built its community through its in-person fitness classes.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |